how to find a good listing agent

How to Choose a Listing Agent With These 4 Easy Steps

Share on facebook
Share on twitter
Share on linkedin

There’s a lot of distrust in real estate agents. Especially when you need one to list your home for sale.

Thus, there are two options:

You’ll find a lot of difficulties with the for sale by owner route. That’s why in this article, we’re going to cover how you can find and select a great listing agent.

There are four main steps:

  1. Finding a listing agent.
  2. Evaluating their pricing strategy.
  3. Checking their marketing plan.
  4. Reading their personality.

Let’s dive in.

1. How to Find an Amazing Listing Agent

Listing agents are known to be the best in the business. It’s the ultimate title for a Realtor to hold.

Often, the leader of a successful team is the “rainmaker” or in other words, the lead listing agent.

The reason real estate agents place so much value on acquiring listings is because it provides the most flexibility for them in terms of business, finances, and direction.

As a seller, you’ll have no problem finding an agent to list your home. However, you will have trouble finding a good one.

I’d argue that the majority of real estate agents have no true marketing plan. They might run an ad or two on Facebook but there’s no strategy, study, or focus on it. Most will simply place a “for sale” sign in your front yard and call it a day.

That’s not good.

To stay away from those types of agents, let’s go through the steps you can take to find a good listing agent.

Online Search

Yes, this may seem entirely counter-intuitive to weeding out the bad eggs, but trust me, it’s not.

The great thing about Google is that you’re able to find some of the best professionals in the world, let alone within your community.

Real estate agents that are discoverable online are really good. If they’ve taken the time to rank near the top of the Google search results for real estate related terms or write a blog like this one. Then you can rest assured that they truly care about you and your success.

Writing a blog is NOT easy. It takes a lot of time and effort to write all these articles, ensure they’re edited for SEO, and promoted across social media.

It’s harder than cold calling (the avenue most agents take for listings).

To find an agent, simply go to Google and type in “top real estate agents near me” or type in the name of a firm you’ve heard of.

top real estate agents asheville nc

Click on one of the websites and check them out.

Does it look like they put effort into their site? Are they posting articles? Do they offer selling guides? Do they seem reputable?

Once you answer those questions. Pick one.

You can simply navigate to their contact page and email them, fill out their form, or give them a call or text.


The next way you can find a good listing agent is by asking your friends, family, or acquaintances for their recommendation.

Odds are a lot of people that you know have worked with a Realtor at some point in the past. Sometimes their experience was so good that they’ll be happy to give you their contact information.

A lot of Realtors rely on referrals as a source of business and according to the National Association of Realtors, 41% of clients still get their agents via referral.

2. Evaluating Your Listing Agent’s Pricing Strategy

Typical real estate methodology is that you price homes with the comparable property method. This is basically where agents examine homes in the local market that resemble yours and pick a price tag that falls within the range.

You’ll find this method pretty much everywhere you look. I use this method as well.

However, for luxury real estate, I price differently, and you can read about that here.

What you want to pay attention to is whether your listing agent shows the pricing data on an electronic device or on paper, and breaks down their thought process for why you should price the home that way.

You’ll also want to take note of whether they have a pricing strategy. A pricing strategy is different from simply pricing.

The reason why:

A pricing strategy anticipates the possibility that the market rejects your listing price. Therefore, the agent puts a strategy in place so that at certain intervals, the listing price is reduced.

This sets the tone for your relationship and ensures no future arguments about pricing.

For myself, I will never take on a listing with any client if they are opposed to a pricing strategy that calls for reductions. To me, that shows a lack of willingness to sell the home and a lack of respect for my expertise.

That’s why at the onset of every relationship, I lay out my plan from pricing to marketing to closing.

Speaking of marketing, let’s talk about that.

3. Checking Your Listing Agent’s Marketing Plan

Marketing is an essential component of the real estate transaction and is the most important for luxury homes.

So how should you be evaluating your listing agent’s plan of attack?

Just like the pricing strategy, hopefully, they let you know what their plan is. If they don’t, then they probably don’t have a plan, which should be an automatic disqualification for you.

But if they do offer a plan, it’s important to take note of what they’re going to do.

Some keywords to listen for:

  • SEO
  • Facebook/Google Ads
  • Video tour
  • Digital marketing
  • Direct mail campaign
  • PPC
  • Broker open
  • Open house
  • Craigslist
  • Facebook marketplace

Some of those are more important than others. But if your listing agent mentions at least four of the items then you should be in good shape.

The bottom line, digital marketing sells homes faster and more efficiently than any other strategy. It’s also the most cost-effective.

I’m tired of hearing long-time agents discount the power of digital marketing and make statements like “yeah, the internet is fine, but you still need to support those efforts with traditional methods”.

That is entirely false. In fact, it’s the other way around.

Traditional methods need to be supported by digital marketing methods.

Make sure your listing agent has a real plan that includes digital strategies. That’s the way the world works now.

4. Reading Their Personality

While your agent’s personality isn’t the crucial make-or-break factor in this equation. It’s certainly something to pay attention to.

I’m mostly talking about weeding out the Realtors who don’t care. The ones who place a sign in your yard and wait for a phone call.

The ones who have no ethical standards and are in the business because they’re “bored”.

There are a few ways you can read someone like this: (Note: This is not meant to be insulting or harmful to anyone’s reputation in any way. These are simply social cues to let you know that they may not be the right fit for the job).

  • They refuse to go over their sales plan in detail.
  • They don’t answer your questions thoroughly.
  • They decline to answer a reasonable question.
  • They don’t know how to answer a question.
  • They can’t explain how they came up with a price.
  • They seem disinterested.
  • They seem to lack a lot of necessary real estate knowledge.

Listen, everyone is human, and we aren’t always going to be able to answer every question on the fly. Sometimes we have off-days too. So, exercise caution when reading into someone’s personality.

However, I encourage you to pay attention to the details because they can reveal a lot about the agent.

Final Thoughts

As I said before, listing agents are the cream of the crop. They are the “rainmakers” so to speak.

But that doesn’t mean they’re all great.

It’s important for you as a homeowner, who is selling what may be your largest asset, to take extreme precautions when selecting a real estate agent.

Of course, as always, if you live in the Asheville or Charlotte regions of North Carolina, I’d be happy to help you sell your home.

Stay Classy.

Matthew Myre

Matthew Myre

Matthew is a North Carolina real estate agent and the CEO of Berri Properties. Matthew brought his passion for writing to his career by creating the Berri Properties Blog, which now ranks as one of the Top 50 Best Real Estate Blogs in the world. His favorite things are basketball, history, politics, and popcorn. Feel free to contact him at

Matthew Myre

Matthew is a North Carolina real estate agent and the CEO of Berri Properties. Matthew brought his passion for writing to his career by creating the Berri Properties Blog, which now ranks as one of the Top 50 Best Real Estate Blogs in the world. His favorite things are basketball, history, politics, and popcorn. Feel free to contact him at
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on reddit
Share on email
Share on print

175 Responses

  1. Howdy I am so thrilled I found your site, I really found you
    by accident, while I was researching on Digg for something else, Regardless I am here now and would just like
    to say kudos for a remarkable post and a all round thrilling blog (I also love the theme/design),
    I don’t have time to go through it all at the moment but I have bookmarked it and
    also added your RSS feeds, so when I have time I
    will be back to read more, Please do keep up the great work.

  2. I simply want to say I am very new to blogging and site-building and truly enjoyed this blog. Probably I’m going to bookmark your website . You actually have excellent stories. Cheers for sharing with us your web site.

  3. I just want to say I’m beginner to weblog and certainly loved your blog. More than likely I’m want to bookmark your website . You surely have excellent writings. Thanks a lot for sharing with us your website.

  4. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what youre talking about, why waste your intelligence on just posting videos to your site when you could be giving us something informative to read?

  5. I must voice my affection for your kindness in support of visitors who actually need assistance with this one study. Your special commitment to getting the message all around appears to be certainly productive and has enabled guys much like me to attain their targets. This warm and friendly useful information indicates a lot to me and far more to my mates. Many thanks; from all of us.

  6. I believe that avoiding ready-made foods would be the first step to be able to lose weight. They can taste excellent, but processed foods possess very little vitamins and minerals, making you eat more only to have enough energy to get with the day. If you’re constantly ingesting these foods, transferring to grain and other complex carbohydrates will help you have more energy while consuming less. Great blog post.

  7. I’ve learned quite a few important things by means of your post. I might also like to state that there may be a situation that you will obtain a loan and don’t need a cosigner such as a National Student Support Loan. When you are getting credit through a classic creditor then you need to be prepared to have a cosigner ready to make it easier for you. The lenders will base that decision on the few components but the biggest will be your credit worthiness. There are some creditors that will as well look at your job history and decide based on this but in many cases it will depend on your report.

  8. Fantastic blog! Do you have any helpful hints for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely overwhelmed .. Any suggestions? Cheers!

  9. After I originally left a comment I appear to have clicked the -Notify me when new comments are added- checkbox and now whenever a comment is added I recieve four emails with the same comment. Perhaps there is an easy method you can remove me from that service? Thanks a lot.

  10. I simply want to say I am new to blogging and site-building and seriously enjoyed your web site. Almost certainly I’m likely to bookmark your blog post . You actually have beneficial articles. Thanks a lot for sharing your web page.

  11. In these days of austerity in addition to relative stress about taking on debt, many people balk contrary to the idea of employing a credit card to make purchase of merchandise or even pay for a vacation, preferring, instead to rely on the actual tried as well as trusted way of making repayment – cash. However, if you’ve got the cash available to make the purchase completely, then, paradoxically, that is the best time just to be able to use the credit cards for several reasons.

  12. You can certainly see your skills in the paintings you write. The sector hopes for even more passionate writers like you who aren’t afraid to say how they believe. All the time follow your heart. “Everyone has his day and some days last longer than others.” by Sir Winston Leonard Spenser Churchill.

  13. Hi there! This is kind of off topic but I need some advice from an established blog. Is it very hard to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about setting up my own but I’m not sure where to start. Do you have any tips or suggestions? Thank you

  14. Thank you for making the sincere try to explain this. I think very robust about it and wish to be told more. If it’s OK, as you reach extra extensive wisdom, could you mind adding more posts similar to this one with additional info? It would be extremely helpful and helpful for me and my colleagues.

  15. hey there and thank you for your info – I have certainly picked up anything new from right here. I did however experience several technical points the usage of this web site, as I experienced to reload the website lots of occasions previous to I may just get it to load correctly. I had been puzzling over if your web host is OK? No longer that I’m complaining, however sluggish loading instances times will often have an effect on your placement in google and can damage your high-quality rating if advertising and ***********|advertising|advertising|advertising and *********** with Adwords. Anyway I am including this RSS to my e-mail and could glance out for much more of your respective interesting content. Make sure you update this once more very soon..

  16. Author has many informative facts, I’ve learned a lot. I’m confused as to why I didn’t add it as a bookmark before because it’s surely a site I want in my daily visit list. Thanks again, keep up the unique work

  17. Hi! I just wanted to ask if you ever have any issues with hackers? My last blog (wordpress) was hacked and I ended up losing many months of hard work due to no backup. Do you have any methods to stop hackers?

  18. Hello there, I believe your site may be having browser compatibility issues. When I take a look at your blog in Safari, it looks fine but when opening in IE, it has some overlapping issues. I simply wanted to provide you with a quick heads up! Other than that, excellent website!

  19. I would like to express my thanks to this writer just for bailing me out of this particular condition. Just after searching through the the web and obtaining notions which are not helpful, I was thinking my life was gone. Existing minus the approaches to the difficulties you’ve sorted out through your entire review is a crucial case, as well as the ones that could have negatively damaged my career if I had not discovered your blog. The mastery and kindness in controlling a lot of things was very useful. I am not sure what I would’ve done if I hadn’t encountered such a point like this. I’m able to at this moment look ahead to my future. Thanks a lot very much for the reliable and result oriented help. I will not be reluctant to recommend your web site to any person who should receive recommendations on this situation.

  20. I blog often and I really appreciate your content. The article has truly peaked my interest. I will book mark your website and keep checking for new information about once per week. I subscribed to your Feed too.

  21. Thank you for the sensible critique. Me & my neighbor were just preparing to do a little research on this. We got a grab a book from our area library but I think I learned more clear from this post. I am very glad to see such fantastic info being shared freely out there.

  22. This is the right blog for anybody who would like to find out about this topic. You realize a whole lot its almost hard to argue with you (not that I really would want to…HaHa). You certainly put a new spin on a topic which has been discussed for ages. Wonderful stuff, just great.

  23. Hi, I do think this is an excellent website. I stumbledupon it 😉 I am going to come back yet again since i have saved as a favorite it. Money and freedom is the best way to change, may you be rich and continue to help other people.

  24. We’re a group of volunteers and opening a new scheme in our community. Your website offered us with valuable information to work on. You have done a formidable job and our whole community will be thankful to you.

  25. Greetings, I do believe your website could be having browser compatibility issues. Whenever I look at your website in Safari, it looks fine however, if opening in Internet Explorer, it’s got some overlapping issues. I just wanted to give you a quick heads up! Aside from that, fantastic site!

  26. Oh my goodness! an incredible post dude. Thanks However We’re experiencing issue with ur rss . Do not know why Struggling to sign up for it. Can there be anybody finding identical rss difficulty? Anybody who knows kindly respond. Thnkx

  27. naturally like your web-site but you have to check the spelling on several of your posts. Many of them are rife with spelling issues and I find it very troublesome to tell the truth nevertheless I’ll certainly come back again.

  28. There are certainly a variety of details like that to take into consideration. That may be a great level to bring up. I supply the thoughts above as common inspiration however clearly there are questions like the one you deliver up the place crucial factor might be working in honest good faith. I don?t know if greatest practices have emerged round issues like that, but I’m positive that your job is clearly recognized as a fair game. Each boys and girls really feel the affect of just a second’s pleasure, for the rest of their lives.

  29. An impressive share, I just with all this onto a colleague who was performing a little analysis for this. Anf the husband the fact is bought me breakfast simply because I discovered it for him.. smile. So permit me to reword that: Thnx for that treat! But yeah Thnkx for spending time to go over this, I find myself strongly about it and enjoy reading on this topic. Whenever possible, as you become expertise, could you mind updating your website to comprehend details? It’s extremely ideal for me. Huge thumb up for this short article!

  30. you’re really a good webmaster. The site loading speed is amazing. It seems that you are doing any unique trick. Also, The contents are masterpiece. you have done a fantastic job on this topic!

  31. I needed to create you this bit of note in order to say thanks a lot over again with your stunning opinions you have shown on this page. It’s simply pretty generous of people like you to supply unhampered all most of us could have made available for an ebook to help with making some cash on their own, notably considering the fact that you could possibly have done it if you considered necessary. The techniques also served as the great way to fully grasp that many people have the identical interest really like my own to see more when considering this problem. I’m sure there are some more pleasurable sessions ahead for many who read your site.

  32. Hi there very nice website!! Man .. Beautiful .. Wonderful .. I’ll bookmark your site and take the feeds also…I’m satisfied to seek out numerous useful info right here within the put up, we need develop more strategies on this regard, thanks for sharing. . . . . .

  33. After exploring a handful of the blog articles on your site, I seriously like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Please check out my website too and let me know what you think.

  34. It’s appropriate time to make some plans for the future and it’s time to be happy. I’ve read this post and if I could I desire to suggest you some interesting things or advice. Maybe you can write next articles referring to this article. I want to read even more things about it!

  35. Howdy! Do you know if they make any plugins to assist with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results. If you know of any please share. Many thanks!

  36. I know this if off topic but I’m looking into starting my own blog and was curious what all is required to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet smart so I’m not 100 sure. Any tips or advice would be greatly appreciated. Appreciate it

  37. Wonderful goods from you, man. I have understand your stuff previous to and you’re just too excellent. I really like what you have acquired here, really like what you’re stating and the way in which you say it. You make it entertaining and you still care for to keep it smart. I can’t wait to read much more from you. This is actually a wonderful site.

  38. Today, I went to the beach with my children. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is completely off topic but I had to tell someone!

  39. Howdy! I could have sworn I’ve visited your blog before but after looking at a few of the posts I realized it’s new to me. Regardless, I’m certainly delighted I stumbled upon it and I’ll be bookmarking it and checking back frequently.

  40. I’m very pleased to uncover this site. I need to to thank you for ones time for this particularly wonderful read!! I definitely really liked every part of it and I have you bookmarked to check out new information on your site.

  41. Magnificent goods from you, man. I’ve keep in mind your stuff previous to and you are just extremely wonderful. I actually like what you’ve received here, really like what you’re saying and the best way through which you say it. You are making it enjoyable and you still take care of to keep it sensible. I can not wait to read much more from you. That is actually a tremendous site.

  42. Hello, Neat post. There’s an issue with your web site in web explorer, would check this… IE nonetheless is the marketplace chief and a huge component to people will pass over your fantastic writing due to this problem.

  43. Nice post. I study something more difficult on totally different blogs everyday. It would all the time be stimulating to learn content material from different writers and observe a little one thing from their store. I’d desire to make use of some with the content material on my weblog whether you don’t mind. Natually I’ll provide you with a link in your web blog. Thanks for sharing.

  44. Hey this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding know-how so I wanted to get advice from someone with experience. Any help would be greatly appreciated!

  45. I was curious if you ever considered changing the structure of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or 2 images. Maybe you could space it out better?

  46. Hey there just wanted to give you a quick heads up. The words in your content seem to be running off the screen in Safari. I’m not sure if this is a format issue or something to do with internet browser compatibility but I figured I’d post to let you know. The layout look great though! Hope you get the problem fixed soon. Thanks

  47. Hi there, just became alert to your blog through Google, and found that it’s really informative. I am gonna watch out for brussels. I will be grateful if you continue this in future. Numerous people will be benefited from your writing. Cheers!

  48. The following time I read a weblog, I hope that it doesnt disappoint me as a lot as this one. I imply, I do know it was my choice to learn, however I truly thought youd have one thing attention-grabbing to say. All I hear is a bunch of whining about one thing that you possibly can fix for those who werent too busy in search of attention.

  49. Hmm it appears like your website ate my first comment (it was extremely long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to the whole thing. Do you have any tips and hints for beginner blog writers? I’d definitely appreciate it.

  50. You actually make it seem really easy along with your presentation but I find this matter to be actually one thing which I think I would never understand. It kind of feels too complex and very vast for me. I’m having a look forward to your subsequent post, I’ll try to get the hang of it!

  51. Wonderful beat ! I wish to apprentice even as you amend your website, how can i subscribe for a weblog web site? The account helped me a appropriate deal. I have been tiny bit acquainted of this your broadcast provided shiny clear idea

  52. I would like to thnkx for the efforts you have put in writing this blog. I’m hoping the same high-grade web site post from you in the upcoming also. Actually your creative writing abilities has inspired me to get my own site now. Really the blogging is spreading its wings quickly. Your write up is a great example of it.

  53. Have you ever thought about creating an ebook or guest authoring on other sites? I have a blog based on the same ideas you discuss and would really like to have you share some stories/information. I know my audience would enjoy your work. If you are even remotely interested, feel free to shoot me an e mail.

  54. My spouse and I absolutely love your blog and find a lot of your post’s to be precisely what I’m looking for. Does one offer guest writers to write content in your case? I wouldn’t mind producing a post or elaborating on many of the subjects you write related to here. Again, awesome weblog!

  55. I am really inspired together with your writing skills and also with the format on your weblog. Is that this a paid subject or did you modify it your self? Either way stay up the excellent high quality writing, it is uncommon to look a nice blog like this one these days..

  56. Hi there, just became aware of your blog through Google, and found that it’s really informative. I’m going to watch out for brussels. I will appreciate if you continue this in future. A lot of people will be benefited from your writing. Cheers!

  57. With havin so much content and articles do you ever run into any problems of plagorism or copyright violation? My blog has a lot of unique content I’ve either created myself or outsourced but it appears a lot of it is popping it up all over the internet without my authorization. Do you know any methods to help protect against content from being stolen? I’d really appreciate it.

  58. Hi there would you mind sharing which blog platform you’re working with? I’m going to start my own blog in the near future but I’m having a hard time deciding between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely unique. P.S Apologies for getting off-topic but I had to ask!

  59. Excellent goods from you, man. I have take note your stuff previous to and you are simply too magnificent. I really like what you have acquired right here, really like what you’re stating and the way in which through which you say it. You make it entertaining and you continue to care for to stay it sensible. I cant wait to read much more from you. That is really a wonderful web site.

  60. Having read this I believed it was very enlightening. I appreciate you finding the time and energy to put this article together. I once again find myself personally spending a significant amount of time both reading and posting comments. But so what, it was still worth it!

  61. Throughout this grand scheme of things you’ll get an A+ with regard to effort and hard work. Exactly where you lost me was in your particulars. You know, they say, the devil is in the details… And it could not be much more accurate at this point. Having said that, permit me tell you what exactly did do the job. The authoring is incredibly convincing and this is possibly why I am taking the effort in order to opine. I do not make it a regular habit of doing that. 2nd, even though I can certainly see a jumps in reasoning you make, I am definitely not convinced of how you seem to unite the details which inturn help to make the actual final result. For right now I shall subscribe to your issue however hope in the future you connect your facts much better.

  62. You’re so awesome! I do not believe I have read anything like that before. So great to discover somebody with unique thoughts on this subject. Really.. many thanks for starting this up. This website is one thing that is needed on the internet, someone with a little originality!

  63. When I originally left a comment I appear to have clicked on the -Notify me when new comments are added- checkbox and from now on each time a comment is added I receive four emails with the exact same comment. There has to be a means you can remove me from that service? Thanks.

  64. I like the valuable info you provide in your articles. I’ll bookmark your blog and check again here regularly. I am quite sure I’ll learn lots of new stuff right here! Best of luck for the next!

  65. Woah! I’m really loving the template/theme of this site. It’s simple, yet effective. A lot of times it’s hard to get that “perfect balance” between usability and appearance. I must say you have done a great job with this. In addition, the blog loads very fast for me on Safari. Superb Blog!

  66. Hello there! This is kind of off topic but I need some help from an established blog. Is it tough to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about making my own but I’m not sure where to start. Do you have any ideas or suggestions? Thank you

  67. hello!,I like your writing very much! share we communicate more about your post on AOL? I require a specialist on this area to solve my problem. May be that’s you! Looking forward to see you.

  68. I would like to thank you for the efforts you’ve put in writing this site. I am hoping the same high-grade website post from you in the upcoming also. Actually your creative writing skills has inspired me to get my own site now. Really the blogging is spreading its wings quickly. Your write up is a great example of it.

  69. Aw, this was a really nice post. Taking a few minutes and actual effort to make a really good article… but what can I say… I hesitate a lot and don’t seem to get nearly anything done.

  70. Howdy! Quick question that’s completely off topic. Do you know how to make your site mobile friendly? My site looks weird when browsing from my iphone. I’m trying to find a theme or plugin that might be able to fix this problem. If you have any recommendations, please share. Appreciate it!

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to the blog for the latest real estate tips, tricks, and more.

Related Posts

© 2020, BERRI LLC. All rights reserved.

realtor and equal housing opportunity

Best For buyers, sellers, investors, agents, and marketers.

Subscribe to Our blog for the latest tricks and tips in real estate